Again, Toyota is in trouble. The Company’s largest car manufacturer in the world is again forced to withdraw one of its products. Toyota reportedly pulled from the market and temporarily restrains HS250h Lexus sales production in 2010. This hybrid model was drawn from the market after the discovery of potential problems on the fuel system, namely in the form of leaks. (6.28)
In his letter to the National Highway Traffic Safety Administration (National Highway Safety Administrator) in the U.S., Toyota has stated that the recall and suspension of sales of 17.000 units reached that all cars manufactured in the U.S.. This figure consists of 13.000 units have been sold and the remaining 4.000 units still in the dealership.
Interesting decision models are based by the U.S. government test results which showed leakage of fuel. This leak can trigger fires. Although willing to make the withdrawal and suspension of sales, Toyota argued that it has found same leakage during testing at the company. Until now, investigations have been made to determine the cause of the leak.
Toyota Has Natural Bulk Multiple Withdrawals
Before this latest case, Toyota has experienced a series of recall of his vehicles. In 2009 Toyota had been several times to withdraw its products for various safety reasons. This situation has led to questions about products from companies that previously have had a good reputation in this field of safety. In April of 2009 and Toyota had to withdraw against the Lexus GX 460 products.
Withdrawal carried out following the news in Consumer Reports magazine about handling problems in testing. Toyota responded to these issues make a withdrawal of 10.000 units of the respective vehicles.
In February and Toyota has made a draw against the hybrid Prius model year 2010 production. Withdrawal is related to problems in the vehicle braking system. Prius withdrawal decision was added to the list of record withdrawals have reached 8 million units for a variety of production errors.
Toyota’s problems become a threat to Japan Trust Products
Nila speck of broken pot of milk. The problems that were experienced by Toyota this time can affect the global confidence towards goods produced in Japan. As we understood together, for the past several decades Japanese companies ranging from Sony to Komatsu has marketed goods production to the whole world, to convince the world that Communities premium quality and innovation makes the production of goods purchased with the Japanese deserves a premium price. But Toyota’s quality control problem can now be wet for the whole image of the Japanese company’s production of goods. World community can eventually become not believe that Japanese products are much better than other countries in the world.
Japanese companies can not underestimate the increasingly tough competition from their younger cousins’ countries, South Korea. South Korean companies like LG Electronics, Samsung, Hyundai and Kia are currently had the upper hand because of the won exchange rate is steadily declining against the U.S. dollar, in which the yen seemed to appreciate it. South Korean companies have been able to lower their selling prices while maintaining a decent profit margin.
LG has achieved record sales in China, where flat-screen television they could be half the price of Sony’s Bravia line made in Japan. South Korean products began to dominate the market by placing a position as a brand and a product that has premium quality at affordable prices.